No Cardiff City TV next season? - 5 year deal struck with Sky Sports for EFL

The Colonel

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Sky Sports to become the home of the EFL from 2024/25

From next season (2024/25), a new rights agreement between the EFL and Sky Sports comes into effect, making Sky Sports the home of the EFL. With over 1,000 EFL fixtures live on Sky Sports via Sky and NOW each season, Cardiff City TV will cease to offer domestic (UK) live video coverage of EFL matches.

The update comes as the EFL begins a five-year rights deal with Sky Sports and will see significantly enhanced exposure for all EFL clubs.

As part of the groundbreaking partnership with Sky Sports, fans will be able to access more action than ever before from across the EFL's three divisions, as well as every game of the Carabao Cup and Bristol Street Motors Trophy.

Commenting on this development, Cardiff City FC Executive Director & CEO Ken Choo said: “We are pleased that this new rights agreement between the EFL and Sky Sports has been completed and look forward to enjoying increased domestic exposure and media value for the Club over the course of the next five years.

While Cardiff City supporters across the country will benefit from this partnership, Bluebirds overseas can rest assured that the Club will continue to offer live video broadcasting through Cardiff City TV, alongside audio streaming packages which will remain available worldwide.”

1713540217088.png
 
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The end of Saturday 3PM kick-offs in the Championship?



Sky Sports agrees new five-year EFL deal: Over 1000 matches per season!​

From 2024/25 to 2028/29, Sky Sports will broadcast a minimum of: 328 Sky Bet Championship matches, 248 Sky Bet League One matches, 248 Sky Bet League Two matches, All 15 Play-Off matches, All 93 Carabao Cup matches, All 127 EFL Trophy matches


EFL clubs have unanimously approved a record domestic rights deal with Sky Sports over a five-year period with over 1000 matches to be broadcast each season – a record number of games for any club football agreement.

Running from season 2024/25 to 2028/29, the arrangement will be made up of guaranteed payments of £895m and £40m in marketing benefits.




In total, 1,059 EFL matches are set to be broadcast across existing Sky Sports channels or live via a Sky Sports streaming destination available on TV and mobile devices.


Non-Sky subscribers can stream all the EFL action and get access to all 12 Sky Sports channels, contract-free with a NOW Day or Month Membership.

The new deal represents a 50 per cent increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.



Each season, Sky Sports will broadcast a minimum of:



  • 328 Sky Bet Championship matches
  • 248 Sky Bet League One matches
  • 248 Sky Bet League Two matches
  • All 15 Play-Off matches
  • All 93 Carabao Cup matches
  • All 127 EFL Trophy matches
Each League weekend fixture round will see 10 live EFL fixtures shown. Five matches will be shown from the Sky Bet Championship and supporters of Sky Bet League One and League Two teams will now benefit from greater coverage than ever before with five of their games being broadcast live. For the first time ever, fans will be also able to watch every match from the Carabao Cup and EFL Trophy.

All opening, final day, and midweek fixtures in the Sky Bet EFL will be shown live, as will all games played on Bank Holidays including Easter, Boxing Day and New Year's Day alongside the matches played in Sky Bet League One and League Two during international breaks.

Increased notice for fans

With the substantial increase in the number of live matches, Sky Sports and the EFL will introduce a new commitment for clubs and fans which will provide longer notice periods on TV selections. The defined notice periods will enable clubs and fans to plan further in advance and this will include the placement of all live matches selected for broadcast for the period to FA Cup third round before the start of the season. Greater parity in the number of times that clubs are selected for TV coverage is also guaranteed.

Article 48 to remain

The new deal allows for 'Article 48', the blocked broadcast period between 2.45pm and 5.15pm on Saturday afternoons to remain, meaning that main broadcast fixtures will be scheduled for outside of this time. Final fixture slots will be confirmed at a later date.

Domestic Streaming

From the 2024/25 season onward, this agreement makes more matches available to stream and will effectively replace the current Sky Sports EFL red button coverage and the EFL's domestic streaming option provided via iFollow and club streaming services. Domestic streaming audio services will remain alongside existing audio-visual arrangements for international audiences via iFollow and club streaming services.

Enhanced production values and camera numbers

The EFL and Sky Sports will continue to work together to innovate, seeking opportunities to improve coverage and take viewers closer to the action, while the EFL will be investing significantly in production infrastructure to enhance the viewing experience. Sky Sports will have a minimum of eight cameras for each game broadcast on existing channels. For matches available to stream, Sky commentary will be provided and a minimum of four cameras will be used at Championship and League One matches, and a minimum of two cameras in League Two.

Chief Executive of the EFL, Trevor Birch said: "After completing an extensive tender and negotiation process, this is a landmark broadcast deal for EFL clubs, establishing the League as a premium partner with a world-renowned broadcaster in Sky Sports.

"The EFL is an iconic sports property and one of the biggest and best attended Leagues in European football. This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.

"For decades, Sky Sports has been a fantastic broadcast partner for both the EFL and English football, helping our sport grow through its sustained support, so we are delighted to announce this innovative agreement that combines the strength of an established brand with a modern streaming service for the benefit of EFL clubs, fans and Sky Sports alike.

"With some 20 million attending Sky Bet EFL matches each season and significant interest in the League at home and abroad, we look forward to growing our collective fanbase further and we'd like to thank Sky Sports for its ongoing commitment to the clubs and the communities which this investment will directly support."

Sky Sports Managing Director, Jonathan Licht said: "This is a groundbreaking deal for Sky and our long-standing partners, the EFL. We believe that fans of all 72 league clubs will benefit with increased coverage across all the leagues and competitions. With four times as many matches than we currently offer, we will capture even more of the excitement created by this unique league - and in a way that will be immediately accessible to millions of supporters.

"This is the biggest deal in football, in terms of the number of matches being broadcast and we look forward to working with the EFL and its 72 member clubs to give fans the most entertaining viewing experience.

"Between Sky and the league, we're pleased to be able to make a commitment to fans that will ensure greater notice periods around the movement of matches for broadcast. There'll also be greater parity in the number of times clubs are selected to be live on Sky Sports.

"The EFL stands alongside our key rightsholders we have partnered with for the rest of the decade, keeping Sky Sports as the number one destination for sports fans. We thank the EFL clubs and EFL board for their support and look forward to our future together."
 
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The Colonel

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Well now that I've read through it properly it seems to contradict itself.

At one point it says "Cardiff City TV will cease to offer domestic (UK) live video coverage"

then at the end it says "Bluebirds overseas can rest assured that the Club will continue to offer live video broadcasting through Cardiff City TV" :shrug2:
 

Eat Y'self Fitter

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Bugger, spend so long over this I got beaten to the punch. Please delete/merge as appropriate!
 

The Colonel

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Bugger, spend so long over this I got beaten to the punch. Please delete/merge as appropriate!
I merged them but I put your headline into your post because it's a good point and I hadn't even thought of that
 

toobluetobeblue

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No CCFCTV next season?
Well that's a twat!! I can't make every game, so for those I used ccfctv, I'm not getting sky just for those games I'm not fit enough to attend! Proper kick in the bollox for us disabled supporters. :nope:
 

The Colonel

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Well that's a twat!! I can't make every game, so for those I used ccfctv, I'm not getting sky just for those games I'm not fit enough to attend! Proper kick in the bollox for us disabled supporters. :nope:
Well we don't know that for sure, they gave contradictory statements about it
 

Eat Y'self Fitter

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Each season Sky Sports will broadcast a minimum of 328 Sky Bet Championship matches.

24 teams means 12 fixtures x 46 "rounds" = 522 games a season in the championship.

522 - 328 = 224 games not being shown live.

224 / 46 = 4.86 games at 3pm on a Saturday each week.

That figure is probably a bit low because it includes midweek and bank holiday games.

Cardiff had 13 games this season either midweek or on a bank holidays so multiply that by 46 and that's 156 games they could show anyway, but surely they won't show all the midweek games concurrently.

If they did that takes the number of games available for a Saturday down to 172, divide that by 33 and that makes 5.21 games per weekend not at 3pm or just 6.79 Saturday 3pm kick offs per weekend.

Snatch Game Laughing GIF by BBC Three
 

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Each season Sky Sports will broadcast a minimum of 328 Sky Bet Championship matches.

24 teams means 12 fixtures x 46 "rounds" = 522 games a season in the championship.

522 - 328 = 224 games not being shown live.

224 / 46 = 4.86 games at 3pm on a Saturday each week.

That figure is probably a bit low because it includes midweek and bank holiday games.

Cardiff had 13 games this season either midweek or on a bank holidays so multiply that by 46 and that's 156 games they could show anyway, but surely they won't show all the midweek games concurrently.

If they did that takes the number of games available for a Saturday down to 172, divide that by 33 and that makes 5.21 games per weekend not at 3pm or just 6.79 Saturday 3pm kick offs per weekend.

Snatch Game Laughing GIF by BBC Three
Aye?:sherlock:
 

Steve R

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Well now that I've read through it properly it seems to contradict itself.

At one point it says "Cardiff City TV will cease to offer domestic (UK) live video coverage"

then at the end it says "Bluebirds overseas can rest assured that the Club will continue to offer live video broadcasting through Cardiff City TV" :shrug2:

One word...VPN :hehe:
 

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Well that's a twat!! I can't make every game, so for those I used ccfctv, I'm not getting sky just for those games I'm not fit enough to attend! Proper kick in the bollox for us disabled supporters. :nope:

When in doubt, pick up a VPN:thumbup:

Probably should've read a bit further down before commenting though :coat:
 

kiffa

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Each season Sky Sports will broadcast a minimum of 328 Sky Bet Championship matches.

24 teams means 12 fixtures x 46 "rounds" = 522 games a season in the championship.

522 - 328 = 224 games not being shown live.

224 / 46 = 4.86 games at 3pm on a Saturday each week.

That figure is probably a bit low because it includes midweek and bank holiday games.

Cardiff had 13 games this season either midweek or on a bank holidays so multiply that by 46 and that's 156 games they could show anyway, but surely they won't show all the midweek games concurrently.

If they did that takes the number of games available for a Saturday down to 172, divide that by 33 and that makes 5.21 games per weekend not at 3pm or just 6.79 Saturday 3pm kick offs per weekend.

Snatch Game Laughing GIF by BBC Three

1713556009403.gif
 

TDA

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While Cardiff City supporters across the country will benefit from this partnership, Bluebirds overseas can rest assured that the Club will continue to offer live video broadcasting through Cardiff City TV, alongside audio streaming packages which will remain available worldwide.”

:dance:
 

Bazzle Shizzlepizzle

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Well now that I've read through it properly it seems to contradict itself.

At one point it says "Cardiff City TV will cease to offer domestic (UK) live video coverage"

then at the end it says "Bluebirds overseas can rest assured that the Club will continue to offer live video broadcasting through Cardiff City TV" :shrug2:
I was worried this might be the end of 3pm games on IPTV bit if they’re being broadcast abroad then it should be ok.
 

Eat Y'self Fitter

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The end of Saturday 3PM kick-offs in the Championship?



Sky Sports agrees new five-year EFL deal: Over 1000 matches per season!​

From 2024/25 to 2028/29, Sky Sports will broadcast a minimum of: 328 Sky Bet Championship matches, 248 Sky Bet League One matches, 248 Sky Bet League Two matches, All 15 Play-Off matches, All 93 Carabao Cup matches, All 127 EFL Trophy matches


EFL clubs have unanimously approved a record domestic rights deal with Sky Sports over a five-year period with over 1000 matches to be broadcast each season – a record number of games for any club football agreement.

Running from season 2024/25 to 2028/29, the arrangement will be made up of guaranteed payments of £895m and £40m in marketing benefits.




In total, 1,059 EFL matches are set to be broadcast across existing Sky Sports channels or live via a Sky Sports streaming destination available on TV and mobile devices.


Non-Sky subscribers can stream all the EFL action and get access to all 12 Sky Sports channels, contract-free with a NOW Day or Month Membership.

The new deal represents a 50 per cent increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.



Each season, Sky Sports will broadcast a minimum of:



  • 328 Sky Bet Championship matches
  • 248 Sky Bet League One matches
  • 248 Sky Bet League Two matches
  • All 15 Play-Off matches
  • All 93 Carabao Cup matches
  • All 127 EFL Trophy matches
Each League weekend fixture round will see 10 live EFL fixtures shown. Five matches will be shown from the Sky Bet Championship and supporters of Sky Bet League One and League Two teams will now benefit from greater coverage than ever before with five of their games being broadcast live. For the first time ever, fans will be also able to watch every match from the Carabao Cup and EFL Trophy.

All opening, final day, and midweek fixtures in the Sky Bet EFL will be shown live, as will all games played on Bank Holidays including Easter, Boxing Day and New Year's Day alongside the matches played in Sky Bet League One and League Two during international breaks.

Increased notice for fans

With the substantial increase in the number of live matches, Sky Sports and the EFL will introduce a new commitment for clubs and fans which will provide longer notice periods on TV selections. The defined notice periods will enable clubs and fans to plan further in advance and this will include the placement of all live matches selected for broadcast for the period to FA Cup third round before the start of the season. Greater parity in the number of times that clubs are selected for TV coverage is also guaranteed.

Article 48 to remain

The new deal allows for 'Article 48', the blocked broadcast period between 2.45pm and 5.15pm on Saturday afternoons to remain, meaning that main broadcast fixtures will be scheduled for outside of this time. Final fixture slots will be confirmed at a later date.

Domestic Streaming

From the 2024/25 season onward, this agreement makes more matches available to stream and will effectively replace the current Sky Sports EFL red button coverage and the EFL's domestic streaming option provided via iFollow and club streaming services. Domestic streaming audio services will remain alongside existing audio-visual arrangements for international audiences via iFollow and club streaming services.

Enhanced production values and camera numbers

The EFL and Sky Sports will continue to work together to innovate, seeking opportunities to improve coverage and take viewers closer to the action, while the EFL will be investing significantly in production infrastructure to enhance the viewing experience. Sky Sports will have a minimum of eight cameras for each game broadcast on existing channels. For matches available to stream, Sky commentary will be provided and a minimum of four cameras will be used at Championship and League One matches, and a minimum of two cameras in League Two.

Chief Executive of the EFL, Trevor Birch said: "After completing an extensive tender and negotiation process, this is a landmark broadcast deal for EFL clubs, establishing the League as a premium partner with a world-renowned broadcaster in Sky Sports.

"The EFL is an iconic sports property and one of the biggest and best attended Leagues in European football. This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels.

"For decades, Sky Sports has been a fantastic broadcast partner for both the EFL and English football, helping our sport grow through its sustained support, so we are delighted to announce this innovative agreement that combines the strength of an established brand with a modern streaming service for the benefit of EFL clubs, fans and Sky Sports alike.

"With some 20 million attending Sky Bet EFL matches each season and significant interest in the League at home and abroad, we look forward to growing our collective fanbase further and we'd like to thank Sky Sports for its ongoing commitment to the clubs and the communities which this investment will directly support."

Sky Sports Managing Director, Jonathan Licht said: "This is a groundbreaking deal for Sky and our long-standing partners, the EFL. We believe that fans of all 72 league clubs will benefit with increased coverage across all the leagues and competitions. With four times as many matches than we currently offer, we will capture even more of the excitement created by this unique league - and in a way that will be immediately accessible to millions of supporters.

"This is the biggest deal in football, in terms of the number of matches being broadcast and we look forward to working with the EFL and its 72 member clubs to give fans the most entertaining viewing experience.

"Between Sky and the league, we're pleased to be able to make a commitment to fans that will ensure greater notice periods around the movement of matches for broadcast. There'll also be greater parity in the number of times clubs are selected to be live on Sky Sports.

"The EFL stands alongside our key rightsholders we have partnered with for the rest of the decade, keeping Sky Sports as the number one destination for sports fans. We thank the EFL clubs and EFL board for their support and look forward to our future together."

 

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